The Chief Digital Officer of GE Appliances Viran Shah and Executive Director of Call Centre of GE Appliances Jim Gothard

Reimagine service for the AI era

Maximise efficiency and increase ROI with AI + Data + CRM. Boost productivity from your contact centre to the field with the #1 AI-powered CRM for service.

These service teams use Salesforce to put customers first.


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Start your customer service AI journey.

Deliver personalised support at scale with AI that you can trust. Bring all your support needs onto one platform with AI so you can decrease costs and increase efficiency.

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Maximise ROI with the #1 success ecosystem.

From support, expert guidance, and resources to our partners on AppExchange, the success ecosystem is here to help you unlock the full power of your investment.

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Salesforce Customer Service Software FAQ.

Customer service software is a solution that helps businesses manage customer interactions across channels, from self-service and phone to messaging and email. It streamlines support processes and provides features like case management, digital engagement, knowledge management, and collaboration to help companies solve customer inquiries faster and increase customer satisfaction.

Customer service software is crucial for businesses because it enables them to deliver more efficient support to their customers, leading to increased satisfaction and loyalty. It helps manage support inquiries and track and resolve issues promptly, and it provides valuable insights to enhance overall customer experiences, ultimately driving business growth and success.

When choosing a customer service solution, consider factors like your business needs, scalability, ease of use, and integration capabilities. Assess features such as case management, digital engagement, self-service portals, automation, and AI. Evaluate pricing models and success plans, trial different options, and prioritise customer service solutions that align with your specific requirements.

Customer service software offers benefits such as improved efficiency in handling customer inquiries, streamlined communication across multiple channels, increased customer satisfaction, faster issue resolution, actionable insights, and the ability to scale and adapt to evolving customer needs — all to drive more customer loyalty and better return on investment.