Now that you understand where you stand, whom you want to target and your available resources, it is time to figure out which of the strategies from the first section are easiest to implement.
For example, if your company has a dedicated social media following, a target audience between the ages of 20 and 35 and a low monthly budget, then referral marketing may be the best choice. It requires little upfront investment and can magnify the power of a dedicated fan base. On the other hand, if you have a strong email list but haven’t been sending regular email campaigns, it may be time to invest in an email marketing course to make better use of your list.
Once you’ve settled on a strategy, outline your goals. Do you want to drive sales of a specific product, increase website traffic or increase brand awareness? Goals should be specific, such as, ‘Increase sales of X product by 20% in the next three months’.