When Dr Bashir stepped into her kitchen on her day off, two terrible things happened. She stood in a puddle of cold water in her socks and realised her fridge had broken overnight. Remembering the great ShopLive video chat she had with Akira at Currys when she bought her laptop, she heads over to her local branch.

On arrival, she’s greeted by Steve who listens carefully to her requirements and brings up a list of options using StoreMode, a bespoke app for sales reps, on his tablet. Together, they look at the models in store, making sure the new fridge will fit easily into the space left by the old one.

In a few minutes, she’s ready to buy, but what about delivery? Dr Bashir can't fit the fridge in her car, so Steve checks her details on his tablet and arranges next day, home delivery and collection of her old appliance for recycling. On the day, a team from Currys arrive to install the new fridge and take her old one away.

With colleagues like Steve working hard to give customers their all, it’s easy to see how Currys has become the UK’s leading technology retailer – more than 80% of UK households have shopped with the retailer in the last three years.

“Customers find technology exciting, but they can also find it confusing and expensive. They need help to choose the right tech, to afford it, and then to enjoy it to the full. In the UK, we have 11,000 capable and committed store colleagues ready to give expert face-to-face advice, and Salesforce is helping us to build customers for life,” explained Alex Baldock, Group Chief Executive Officer at Currys.