The CRM system has come a long way. Who would have thought 20 years ago that tools designed primarily for sales force automation and database marketing would become vital to the entire business? Eighty-percent of companies are now increasingly using their CRM system as the single source of truth about their customers across all departments and touchpoints.
You can go further by turning your CRM into the business-critical, customer-focused backbone of your enterprise technology stack.
In summary, you can do this by:
Salesforce has led the evolution of CRM, for most part due to the ever-growing needs of our customers. And Salesforce Customer 360 is the culmination of our evolution so far: an integrated CRM platform that provides powerful solutions for marketing, sales, commerce, service, IT, and more.
Plus, it’s a highly extensible, API-driven platform for connecting your systems and data, so all of your employees can provide the connected, personalised experiences customers expect.