As companies try to drive profitable growth by optimising their promotional calendars, they’re asking one question: How can we attract new shoppers and keep existing customers coming back for more? This year, retailers will focus on
developing data acquisition strategies, bridging the physical-digital (or phygital)
divide, and building stronger business partnerships. But on a larger scale, they’ll need to put as much investment into the post-purchase experience as they do the path-to-purchase, pairing test-and-learn strategies with proven revenue drivers like flash sales and special promotions.
Here we share the insights and strategies you’ll need to prepare for peak season.