The 2022 Holiday Planning Guide for Retailers

Inflation, supply problems, and labour shortages can’t keep you down. Here’s how to deliver peak season perfection and revenue all year round.

Economic uncertainty and changing consumer behaviours are exposing a complicated reality. For retailers, it’s never been more important to deliver excellent customer experiences alongside competitive prices on in-stock products. But even in a best-case scenario, a major shift in consumer sentiment is likely. What does that mean for retailers as they prepare for the 2022 holiday shopping season?
“Inflation has finally caught up to bullish spending, with consumers buying fewer items from fewer retailers. This likely isn’t a temporary mindset, but instead a signal of a larger consumer behavioural shift towards value and convenience. For retailers to address this, it’s not about physical versus digital, but rather finding ways for channels to work symbiotically to attract and retain loyal shoppers.”
– Rob Garf, VP and GM, Retail at Salesforce
As companies try to drive profitable growth by optimising their promotional calendars, they’re asking one question: How can we attract new shoppers and keep existing customers coming back for more? This year, retailers will focus on developing data acquisition strategies, bridging the physical-digital (or phygital) divide, and building stronger business partnerships. But on a larger scale, they’ll need to put as much investment into the post-purchase experience as they do the path-to-purchase, pairing test-and-learn strategies with proven revenue drivers like flash sales and special promotions.

Here we share the insights and strategies you’ll need to prepare for peak season.

Digital experiences are transforming retail.

Inside this guide, learn how to:

  • Use data to capture wallet share
  • Simplify multichannel shopping journeys
  • Build lifelong customer relationships
  • Digitise brick-and-mortar experiences
  • Build sustainable business relationships

Unlock the rest of the guide to learn more.

Enter your first name
Enter your last name
Enter your title
Enter a valid email address
Enter a valid phone number
Enter your company name
Select the number of employees
Select your country
Select your industry
By registering, you confirm that you agree to the processing of your personal data by Salesforce as described in the Privacy Statement.
This is a required field

More Resources

Research and Report
2022 European Grocery Consumer Report.

Get timely updates and fresh ideas delivered to your inbox.