Not only do 93% of global consumers expect the brands they buy to support social and environmental issues, buyers are under pressure
to do business with organisations that have committed to sustainability principles. Today, that means more than greenwashed marketing messages. Instead, sustainability must be an initiative owned by the enterprise and data-driven, with visibility and accountability across the entire ecosystem.
Sustainability is more than brand differentiation; it’s about brand survival. Show buyers your business has considered the environmental and social impacts of your operations and supply chain. Avoid greenwashing: Instead, stay transparent about data. Use carbon accounting to calculate the progress
you’ve made on your change journey for internal and external stakeholders.