Lead Management Software, Finally Done Right
Capture, organize, and follow up with every lead using AI-backed sales tools made for growing businesses.
Discover easy-to-use lead management with Starter Suite
Starter Suite helps small businesses organize their data, manage customer relationships, and get useful insights quickly and easily. Get started quickly with simple setup and step-by-step guidance, so you can start closing more deals and grow your business faster.
We have visibility into our deals now and our pipeline is tight. That has been a huge change of pace for our sales team. This small investment in Starter has really opened up what’s possible for us with CRM.
David PerrettVP, Direct Mail Technology, Sandy Alexander
Grow with a complete view of your business.
Get a unified platform for managing your entire sales cycle from lead-to-close, with real-time insights and a daily sales homepage to keep you informed and on track.
Manage sales leads, business data, and customer interactions all in one place to streamline your workflow and boost productivity.
Pre-built reports and dashboards provide real-time insights into your sales cycle, helping you identify bottlenecks and opportunities to close more deals.
Kickstart your day with a daily digest of your contacts, leads, opportunities, and to-dos in one place. Plus, receive intelligently generated, personalized suggestions based on your actions to stay ahead of the game.
Win more deals with smart lead management.
Ensure no lead is left behind with automated lead routing and visual sales pipelines that help you track and manage every stage of the sales process efficiently.
Combine deal stages with activities and tasks to stay on top of your work and convert deals faster, with clear, visual guidance at every step.
Automatically route hot leads to the right sales reps, ensuring that no opportunity is missed and your sales pipeline is always optimized.
Monitor lead progress with visual sales pipelines, and stay on top of every stage with task management and activity feeds to ensure timely follow-ups.
Close deals faster with efficient follow-up.
Keep your teams connected with Slack, engage customers with smart campaigns, and ensure all-around satisfaction with seamless customer support management.
Never miss a beat by integrating with Slack conversations directly into Salesforce for faster, seamless collaboration across systems.
Engage your prospects at the perfect time with the perfect message to improve your return on marketing activities and keep them interested.
Provide a personalized, connected experience with a complete 360-degree view of your customers. Ensure customer satisfaction and streamline inquiries with case management and built-in guidance for success at every stage.
Lead Management Solutions
Put the power of the #1 AI CRM to work, at a price that works for you.
Free Suite
The CRM to get started — organize leads and track customers with assistive AI.
$
0
USD/User/Month
(2 user licenses included. No contract or credit card required.)
- Lead, Opportunity, and Customer Case Management
- Assistive AI with Employee Agent
- Single-Send Email Campaigns, Forms, and Analytics
- Connected Slack Conversations
Starter Suite
Turnkey AI + CRM for small businesses — automate sales, marketing, and service.
$
25
USD/User/Month
(Starting price. Transaction fees apply. Billed monthly or annually.)
- Everything in Free, Plus Unlimited Users
- Built-In Sales Flows and Lead Routing
- Dynamic Email Nurture Campaigns and Lead Scoring
- Secure Payment Links and Ecommerce Storefront
Pro Suite
The CRM with advanced automation and deeper customization.
$
100
USD/User/Month
(Starting price. Transaction fees apply. Billed annually. Contract required.)
- Everything in Starter plus Enhanced, Real-Time Chat
- Sales Quoting and Forecasting
- Greater Customization, Automation+ Access to AppExchange
- Premier Support (add-on)
*Regional availability may apply.
This page is provided for information purposes only and subject to change. Contact a sales representative for detailed pricing information.
See what’s possible.
This interactive demo is built around you — adapting to your interests and giving you a personalized look at the features that could change how you work.
Resources to get started fast.
Feature Comparison
Compare Starter & Pro Suites to see which suits your business needs.
Data Sheet
Dive deeper into Starter’s simplified solutions and built-in features.
Guide
Master lead management with real strategies to grow your pipeline faster.
Guide
Discover how lean teams turn scattered leads into pipeline that closes.
Put turnkey AI to work for your business
Get Salesforce. Free.
Start fast with built-in AI and everything you need to get going — at no cost.
Talk to an expert.
Not sure where to start? We'll help you figure it out.
Watch a Starter Suite demo.
See exactly what you're getting before you commit.
Starter Suite Frequently Asked Questions
Lead management software helps businesses organize, track, and follow up with potential customers (leads) in one place. It’s essential for converting interest into sales by ensuring no opportunity is missed.
Small businesses often juggle leads in spreadsheets or emails, which can lead to missed follow-ups. A lead management tool like Starter Suite simplifies your sales process and helps you grow faster by keeping track of every conversation and opportunity. It lets you capture, nurture, and convert leads—all from a simple app designed for small teams and growing businesses.
Look for lead capture, pipeline management, email integration, deal tracking, automation, and reporting tools. Starter Suite includes all of these— plus marketing templates and sales insights.
Starter Suite includes marketing tools that help you send personalized emails and follow-up sequences. This keeps you top of mind and builds trust until your lead is ready to buy. Leads can be automatically routed to the right team member based on rules you set—such as territory, product interest, or availability. This saves time and ensures faster response rates.
With Salesforce Starter, you can automatically capture leads from web forms and email inquiries, assign them to the right team member, and track follow-ups—all in one place.
Not with Starter Suite. It’s designed for simplicity, so you can get started in minutes—not weeks. No coding or consultants are required.
Starter is available starting at $25 USD per user, per month, which can be billed monthly or annually. That includes 2,000 emails per month in Starter. Plus, you can add on more as needed with the Marketing Email Sends Bundle for an additional 1,000 email sends for $10 USD per month.
Commerce functionality in Starter are subject to transaction fees. Pricing is pay-as-you-go and rates vary by region and payment method. For example, credit card payments in the U.S. are 2.9% + $0.30 USD per transaction.
This page is provided for information purposes only and subject to change. Products may not be available in all markets. For product availability contact a sales representative.