The CRM Switcher’s Guide

Five steps from old-school to social, mobile, cloud-powered CRM.

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Is your current CRM system not delivering the value you need? Maybe your sales people don’t use it properly (or at all). Maybe it’s a relic from the old days of contact management systems, before social media and mobile cloud computing transformed the way customers and businesses engage with each other.

Maybe you don’t actually have a CRM system as such, and you’re just relying on an increasingly chaotic array of spreadsheets. Or maybe the IT headaches, management and upgrade costs of an on-premise system are getting you down.

If any of these things strike a chord, it’s time to switch to a modern, social CRM system that’s in tune with the way you work and the way your customers want to interact with you. With salesforce.com, making that switch is easy. This guide will show you how.

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