Dreamforce 2012 The Best Bits

Xabier Ormazabal

Posted by Xabier Ormazabal


Two weeks on from Dreamforce and we’ve barely caught our breath. Salesforce.com CEO Marc Benioff delivered on his promise to give companies the tools to make their businesses social, with hundreds of real-life customers ready to share their success stories.

At times it felt more like a music festival, but Dreamforce is the world’s largest cloud computing event and this year was bigger and better than ever. The stats don’t lie; over 90,000 people registered, 350 partners attended and 800 breakout sessions. The buzz from press around the world and on social media was amazing – MC Hammer trended globally on Twitter during Marc’s keynote, which was a first for us (and probably him as well!).


The standout thing for us, though, was the strong British presence among the keynote speakers: luxury fashion brand Burberry discussing how its new flagship Regent Street store is using the salesforce.com platform to deliver the ultimate integrated online and physical retail experience; Sir Richard Branson chatting about entrepreneurship and business leadership; and heritage automotive company Ford demonstrating how social media has transformed the company globally, both internally and externally.


It was amazing to see the UK leading the way in the social revolution, and putting customers and people at the heart of their business transformation. Some of the innovations being built on the salesforce.com are enabling businesses to do truly inspirational things. But perhaps the most pertinent lesson was that it doesn’t matter what size your business is: from SMBs like PlayerLayer using the Sales Cloud to power business growth, to global enterprises like Burberry building custom apps on our platform to engage and create customers for life, the potential is there for everyone.

We hope Dreamforce has inspired you to start becoming a social business, and if you’re looking for practical advice on where to begin you can download our 48 Ways to Social Power your Business eBook.

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