Infographic: What Financial Services Institutions can learn from Data Driven Social Media


Few things in life cause such universal public interest as money, and no medium has ever captured that commotion better than social media. So we at Salesforce Radian6 wanted to have a look at what it means to be a high street bank in the 21st century. Our team has done a comprehensive analysis of 2.5 Million Social Media Conversations around nine Financial Services Institutions in the period June 1st to August 20th 2012.

This infographic shows the key conclusions of this in-depth analysis and offers advice on how Financial Services Institutions such as HSBC, American Express, Barclays or Deutsche Bank can use these insights to shape their marketing campaigns and activities.


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