Social-powered businesses have to work together as teams.
So we've put together two Dream Teams of social media influencers – one from North America and one from Europe – for your own dream teams to follow. Make sure your own dream teams are following these leading thinkers…
Brian Solis is principal at Altimeter Group and a digital analyst, sociologist, and futurist. He’s the author of ‘Engage’, the industry reference on the social web, and ‘The End of Business As Usual’ on rewiring your business for the customer revolution. Brian posts on a wide range of topics including:
Social business success
"Starting now and forever, technology and empathy are now part of your business strategy."
Jeffrey L. Cohen
Social Media Generalist
Jeff is a social strategist at Radian6, (a Salesforce.com company). He advises companies on social media marketing, communications and engagement. He’s also the co-founder and Managing Editor of SocialMediaB2B.com and co-author of ‘The B2B Social Media Book’. He posts on:
Social media analytics
B2B social strategy
"Some B2B marketers have shiny object syndrome and think social media will solve all their company problems if they can only replace all their traditional marketing with social media marketing. That is a terrible idea."
Social Media Generalist
As partner of customer strategy at Altimeter Group, Jeremiah helps businesses get to grips with disruptive technologies and their implications. He’s also one of the world’s most quoted social strategists. He posts on:
"The Corporate Social Strategist is the business decision maker for social media programs – who provides leadership, roadmap definition, and governance; and directly influences the spending on technology and service agencies."
Customer Service Expert
Diane is the Forrester analyst focusing on how online customer service drives service, sales, and satisfaction. Her blog is full of insight and best-practice advice on:
Online customer service
"Embed the ideal customer experience in your culture. Make it clear what customer service exchange will reflect your brand. Be explicit. Train and reward employees to personify your ideal brand experience."
Customer Service Expert
Brad is known globally as a thought leader in customer relationships and customer services. He’s the author or editor of eight books and is a former president of the International Customer Management Institute. There’s a great interview on Social Customer Support with Brad here. Brad posts on:
Social customer service
"The next generation call center will be the internal engine organizations depend on not only to handle interactions with customers, but also to listen to and engage in external communities."
Principal of Chess Media Group and expert on enterprise and consumer social and collaborative strategy and technology. He co-wrote ‘Twittfaced, a social media book for business’ – and an upcoming book on enterprise collaboration. Read an interview with Jacob on Social Collaboration here. He posts on:
"What if instead of focusing on engagement, productivity, and decreased email we focused simply on making our employees happier?"
"The web has amazing potential. Not just to market to people. Not just to sell stuff. Not just to publish things or raise money, even. But to connect humans without the limitations of geography or synchronous circumstance."
Mari ‘like Ferrari’. Is the Queen of Facebook marketing and author of ‘The New relationship Marketing’ and ‘Facebook Marketing: An Hour A Day’. Follow her for best practice advice on:
"Your customers and prospects want to know that you’re listening, that they are important to you, and that you’re striving to improve your brand, products and services as a result of their feedback."
Paul has trained and mentored over 4,000 sales professionals, writes sales training content for Fortune 500 companies and is the author of the Social Networking Playbook. He posts on:
"There’s a huge mistake being made each and every day on the social networking platforms: people connect and then go radio silent. Update your status at least once a day – and make it a habit to share resources with your entire network every 4-6 weeks."
Bill’s Better Closer blog is all about social selling. He specializes in helping companies use social to generate opportunities, source competitive intelligence and manage online reputations. He posts on:
"Social selling is about directly engaging prospects, on their terms. Learning their marketing, buying, and communicating preferences. Then positioning yourself to be of value."
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