Social Media Dream Team North America Go to the North American Dream Team Go to the North American Dream Team

The influencers you need to follow

Social-powered businesses have to work together as teams.
So we've put together two Dream Teams of social media influencers – one from North America and one from Europe – for your own dream teams to follow. Make sure your own dream teams are following these leading thinkers…

The Positions

Social media Gurus The Big Kahunas


Social CRM and Analytics they see the whole pitch


Social Media Generalists they go anywhere

Central Defenders

Customer Service experts they defend your goal


Collaboration pros they hold it all together


Marketers they cross to the strikers


Sales Experts they put the ball in the net

The North American Socialities


Jeff Bullas


Social Media Guru

Consultant, coach, mentor and speaker.

1 Brian Solis



Social CRM & Analytics

@briansolis Brian Solis blog

2 Jeffrey L. Cohen



Social Media Generalist

@jeffreylcohen SocialMediaB2B blog

3 Jeremiah Owyang



Social Media Generalist

@jowyang Web Strategy blog

4 Diane Clarkson


Central Defender

Customer Service Expert

@diane_clarkson Diane Clarkson’s blog

5 Brad Cleveland


Central Defender

Customer Service Expert

@bradcleveland Brad Cleveland’s blog

6 Jacob Morgan



Collaboration Pro

@jacobm Jacob Morgan’s blog

7 Mari Smith




@marismith Mari’s Blog

8 Amber Naslund



Collaboration Pro

@ambercadabra Brass tack thinking blog

9 Paul Castain



Sales Expert

@paulcastain Your Sales Playbook blog

10 Bill Rice



Sales Expert

@billrice Better Closer blog

11 Ardath Albee




@ardath421 Marketing Interactions


Brian Solis


Social CRM & Analytics

Brian Solis is principal at Altimeter Group and a digital analyst, sociologist, and futurist. He’s the author of ‘Engage’, the industry reference on the social web, and ‘The End of Business As Usual’ on rewiring your business for the customer revolution. Brian posts on a wide range of topics including:

  • Disruption
  • Social business success

"Starting now and forever, technology and empathy are now part of your business strategy."


Jeffrey L. Cohen


Social Media Generalist

Jeff is a social strategist at Radian6, (a company). He advises companies on social media marketing, communications and engagement. He’s also the co-founder and Managing Editor of and co-author of ‘The B2B Social Media Book’. He posts on:

  • Social media analytics
  • B2B social strategy

"Some B2B marketers have shiny object syndrome and think social media will solve all their company problems if they can only replace all their traditional marketing with social media marketing. That is a terrible


Jeremiah Owyang


Social Media Generalist

As partner of customer strategy at Altimeter Group, Jeremiah helps businesses get to grips with disruptive technologies and their implications. He’s also one of the world’s most quoted social strategists. He posts on:

  • Social strategy
  • Web strategy

"The Corporate Social Strategist is the business decision maker for social media programs – who provides leadership, roadmap definition, and governance; and directly influences the spending on technology and service agencies."


Diane Clarkson

Central Defender

Customer Service Expert

Diane is the Forrester analyst focusing on how online customer service drives service, sales, and satisfaction. Her blog is full of insight and best-practice advice on:

  • Online customer service
  • Social support

"Embed the ideal customer experience in your culture. Make it clear what customer service exchange will reflect your brand. Be explicit. Train and reward employees to personify your ideal brand experience."


Brad Cleveland

Central Defender

Customer Service Expert

Brad is known globally as a thought leader in customer relationships and customer services. He’s the author or editor of eight books and is a former president of the International Customer Management Institute. There’s a great interview on Social Customer Support with Brad here. Brad posts on:

  • Social customer service
  • Contact centres

"The next generation call center will be the internal engine organizations depend on not only to handle interactions with customers, but also to listen to and engage in external communities."


Jacob Morgan


Collaboration Pro

Principal of Chess Media Group and expert on enterprise and consumer social and collaborative strategy and technology. He co-wrote ‘Twittfaced, a social media book for business’ – and an upcoming book on enterprise collaboration. Read an interview with Jacob on Social Collaboration here. He posts on:

  • Collaboration
  • Enterprise 2.0

"What if instead of focusing on engagement, productivity, and decreased email we focused simply on making our employees happier?"


Amber Naslund


Collaboration Pro

This well-rounded midfielder's played for the Salesforce Radian6 team (SVP of social strategy) and co-wrote the book The Now Revolution: 7 shifts to make your business faster, smarter and more social. She posts on:

  • Social strategy
  • Managing social media teams

"The web has amazing potential. Not just to market to people. Not just to sell stuff. Not just to publish things or raise money, even. But to connect humans without the limitations of geography or synchronous circumstance."


Mari Smith



Mari ‘like Ferrari’. Is the Queen of Facebook marketing and author of ‘The New relationship Marketing’ and ‘Facebook Marketing: An Hour A Day’. Follow her for best practice advice on:

  • Facebook marketing
  • Relationship marketing

"Your customers and prospects want to know that you’re listening, that they are important to you, and that you’re striving to improve your brand, products and services as a result of their feedback."


Ardath Albee



Ardath brings the B2B to the Dream Team with her excellent B2B marketing blog and her book, ‘eMarketing Strategies for the Complex Sale’. She blogs on social media and:

  • Content marketing
  • Metrics & Analytics

"Social media is content marketing."


Paul Castain


Sales Expert

Paul has trained and mentored over 4,000 sales professionals, writes sales training content for Fortune 500 companies and is the author of the Social Networking Playbook. He posts on:

  • Social selling
  • LinkedIn

"There’s a huge mistake being made each and every day on the social networking platforms: people connect and then go radio silent. Update your status at least once a day – and make it a habit to share resources with your entire network every 4-6 weeks."


Bill Rice


Sales Expert

Bill’s Better Closer blog is all about social selling. He specializes in helping companies use social to generate opportunities, source competitive intelligence and manage online reputations. He posts on:

  • Social selling
  • Lead generation

"Social selling is about directly engaging prospects, on their terms. Learning their marketing, buying, and communicating preferences. Then positioning yourself to be of value."

For your own Dream Team

Salesforce’s Social Enablers

Empower your Dream Team with:

  • Chatter – the private social network for your business
  • – the social helpdesk for smaller companies
  • Rypple – social employee performance management
  • – the shared mobile To Do list

Download The Social-Powered Enterprise eBook Check out The Social-Powered Enterprise eBook.

How social media is transforming your three most important disciplines.

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