Automotive Whitepaper: New Customer Journey for New Customer Expectations
The automotive industry is entering a period of recovery and stabilisation following a global pandemic. This requires organisations to become more customer-centric and navigate changes in customer preference and behaviours. This whitepaper explores 3 different transformation areas the automotive industry can focus on to continue to build resilience for the future:
- Engaging customers during the car-shopping journey.
- Building loyalty during the car ownership journey.
- Improve customer engagement by augmenting OEM-dealer collaboration.