Stock up on customer success with the world’s #1 CRM solution.

 
 
 
Salesforce Live UK & Ireland: An inspiring local event where we throw away the rulebook and dream big for ourselves, our organisations and our planet.
 
 

Deliver customer engagement packaged with intelligent and personalized experiences.

 
 

Put a winning sales strategy into action.

Connect the right store with the right product at the right time with a complete, cross-channel view of each customer. Get smarter about managing trade promotions and simplify complex sales processes. And close deals faster with real-time collaboration across the entire field, on any device.

Direct engagement with consumers

IDC predicts that 90% of the consumer goods industry growth over the next decade will be captured by companies that succeed at direct engagement with consumers. Digitalization of the consumer goods enterprise is key across the key functions of sales, marketing and supply chain. 
 

Turn consumers into repeat customers.

Nurture leads, engage prospects, and target upsell opportunities within existing accounts with 1-to-1 customer journeys. Build more rewarding relationships by personalizing every sales, service, and marketing interaction. And create a cohesive brand experience across all channels and touchpoints.

Set a new standard for operational agility.

Unlock transactional, back office data and digitally enable, streamline, and accelerate key processes across every department. Empower employees with enterprise-grade apps for maximum productivity. And promote a more collaborative culture that drives next-gen product innovation.

 
 
Guide

Go Direct to Consumer to reach your customers faster

A D2C or Direct to Consumer channel is a great way for brands to stay agile and maintain customer relationships amid changing trends.
 
 
CUSTOMER SUCCESS STORIES

We were seeking an agile framework to support both customer and agent experience - which we've found with Salesforce.”

Gareth Hobson | Head of B2B Customer experience operations, Samsung Electronics UK & Ireland
 
 

See how more than 7,000 consumers want to interact with your business:

 

64%

OF CONSUMERS EXPECT REAL-TIME INTERACTIONS FROM COMPANIES

 

80%

OF CONSUMERS BECOME MORE BRAND LOYAL WITH PERSONALIZED SERVICE

 

61%

OF MILLENNIALS WILL SHARE PERSONAL DATA TO RECEIVE PERSONALIZED EXPERIENCES

See more in our "State of the Connected Customer" report.

 
 

Further resources

 

REPORT

report

report

Questions? Let’s talk.

Discover all the ways that Salesforce CRM solutions optimized for Consumer Goods can help your business deliver a more personalized, intelligent, and connected customer experience.