Shinola: An American Manufacturing —Salesforce Design Leadership Conference 2017
Shinola: An American Manufacturing —Salesforce Design Leadership Conference 2017
Think Detroit, and you'll think of cars. But what happens when workers, many of whom have no manufacturing experience undergo extensive training to become some of the skilled craftspeople assembling high-quality goods? Handcrafted watches, precision bikes, premium leather goods, and audiofile-grade turntables suddenly appear. Hear how Caudill and Yaeger joined a company that is committed to establishing themselves as an iconic brand, while expanding the capacity — and reinvigorating the spirit — of manufacturing in America. It's a design story wrapped in invention and hope. One that will have you rooting for the company well before the session's over.
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