Marketers increasingly turn to data management platforms (Audience Studio) to for segmentation, targeting, activation, and insights in addressable marketing. However, the power of the Audience Studio goes beyond basic marketing use cases. Progressive DMP licensees are leveraging Audience Studio's powerful infrastructure and APIs to feed people data back into their environments for analytics and data science use cases such as user scoring, lifetime value modeling, and prediction. In this interactive session, learn Audience Studio basics, the 5 sources of value for marketing, and how Audience Studio Feed can power modern people-based analytics. You'll also hear how the Audience Studio utilizes and optimizes the AWS infrastructure to achieve data processing and analysis at a massive scale.