In the era of the connected consumer, marketing has become more competitive and challenging than ever. Today's consumers are better informed, more empowered, and expect a personalized experience at every stage of the customer life cycle. This is why email has become the #1 channel for delivering offers, information, and customer service communications tailored to the needs, interests, and behavior of the consumer.
Join us as Joel Book of Salesforce tackles the following topics:
• Case studies from innovative brands that use email to engage consumers and deliver personalized content at each stage of the customer life cycle
• How to use customer data and predictive analytics to trigger email execution and personalize email content based on the customer's needs and intent
• Creative tips and techniques to optimize email click through and conversion
• How to use email in combination with other channels to engage consumers