Don’t miss Seth Godin, legendary marketing guru and author of Purple Cow (the best-selling marketing book of the decade), as he discusses:
• Why all best-sellers are surprise best-sellers — the status quo isn’t your friend
• How to make your business stand out — in other words, how to be a purple cow
• Why good marketing matters today more than ever
• How top brands are using customer experience as a competitive weapon
Tiffani Bova, Global, Customer Growth, and Innovation Evangelist at Salesforce, will host this discussion.