Scaling Co-marketing Campaigns with the Radius Customer Exchange
Scaling Co-marketing Campaigns with the Radius Customer Exchange
Co-marketing allows complementary companies to increase reach and marketing effectiveness by combining data across systems such as Salesforce CRM, marketing automation, etc. However, executing co-marketing campaigns remains challenging and requires a third party to manage data sharing, matching, and compliance. Companies should be able to scale their co-marketing initiatives through a secure, turnkey platform that offers data matching, improved joint prospect discovery, and seamless campaign execution. Join us to learn how top Fortune 500 companies supercharged their co-marketing and developed programs to identify the best joint prospects, execute their joint campaign, drive leads, and grow revenue together.