Marketers are taking a leadership role in defining and delivering a connected customer experience. They are adopting journey-based and people-based marketing to connect with their customers as individuals, beyond the traditional realms of marketing. But data, channels and silos often get in the way. Hear from MS Mode - the company behind brands such as Coolcat and America Today about how they got started on their journey to delivering one connected customer experience. And hear from Tom Smith, Senior Manager, Product Marketing & Brigid Charmant, AVP, about the future trends in marketing technology and how Salesforce for Marketing is helping marketers deliver one connected customer experience.