In the past, the retail path-to-purchase was simple and straightforward. Now everything's complicated. Shoppers traverse a myriad of channels and retail's “magic moment” occurs everywhere, from the cash wrap, call center, to the palm of your customer's hand. Never has the handoff between marketing, stores and service been more important. Join Dwight Moore, Senior Director, Retail Industry Solutions, Salesforce as he discusses how retailers are using the Shopper Success Platform to deliver a smarter, personalized and connected shopping experience to win the hearts and minds of today's shopper.