Introduction to Salesforce DMP

Marketers increasingly turn to data management platforms (DMPs) to for segmentation, targeting, activation, and insights in addressable marketing. However, the power of the DMP goes beyond basic marketing use cases. Progressive DMP licensees are leveraging Salesforce DMP's powerful infrastructure and APIs to feed people data back into their environments for analytics and data science use cases such as user scoring, lifetime value modeling, and prediction. In this interactive session, learn DMP basics, the 5 sources of value for marketing, and how DMP Feed can power modern people-based analytics. You'll also hear how the Salesforce DMP utilizes and optimizes the AWS infrastructure to achieve data processing and analysis at a massive scale.