Quenching Customer Thirst with Journeys

Nestle is the largest food company in the world, selling more than a billion products every day. How does Nestle work with Salesforce to understand its customers and create cross-channel customer journeys? Join us to learn how Nestle Water North America uses Social Studio to listen to tens of thousands of daily social conversations about its brands, including Nestea, Perrier, and San Pellegrino. See how the company analyzes these conversations to understand rapidly changing consumer sentiment, identify thought leaders, and build an engagement and content marketing strategy that moves the needle. You'll also hear about the company's vision for connecting social consumer conversations into customer journeys, driving personalized consumer experience and brand advocacy.