Marketing, Sales and Service - Three Best Practices from American Express
Marketing, Sales and Service - Three Best Practices from American Express
The Amex Global Commercial Payments team shares three learnings that empower every employee to communicate and react in real time to solve real customer problems and keep the focus on their customers. AMEX Commercial Payments transformed to break down their internal silos and enable customer focused collaboration across sales, service and marketing. Salesforce Admins and Amex Marketing Leaders work together to increase productivity, optimize marketing efforts, and empower the organization in more ways than ever American Express created mini-marketing departments throughout sales and service channels, using Marketing Cloud + Salesforce CRM
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