No Reservation? No Problem! OpenTable and Marketing Cloud at Your Service
No Reservation? No Problem! OpenTable and Marketing Cloud at Your Service
From helping restaurants grow and run their businesses, to enabling diners to discover and book the perfect table every time they dine, OpenTable's story is one of connection, among diners, restaurants, and their communities. Through its mobile app and online reservation system, each month Open Table manages an astounding 16 million reservations for 32,000 restaurants, generating over 450,000 customer reviews. Join us to learn how Scott Jampol, SVP of Marketing, leverages Marketing Cloud to ensure an appetizing experience each and every time. You'll hear how diner profiles and recommendations enable 1:1 personalization for emails, SMS, and push notifications, and how user generated content empowers social connections.
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