As every marketer knows, not all emails are created equal. Some produce results that are off the charts, others are best forgotten. The key is to understand what factors influence success and failure. But with hundreds of variables, finding the right combinations can be elusive. In this session, Bradley Robinson, director of email marketing at Salesforce, will share insights into his team's best-kept email marketing secrets. He'll cover subject lines, design, copy, templates, artwork and many other topics, and illustrate what works and what doesn't with A/B testing results. Discover what Bradley and his team have learned from tens of millions of email sends!