Debunking the Myths of Account-Based Marketing
Account-based Marketing is a topic of much discussion, but what does it really mean? And is it just a passing fad or something you should you be investing in it? Join us as we define how Salesforce thinks about ABM, map out the components of a sound ABM strategy, and give you a framework for evaluating if and how to leverage ABM In your organization. We'll also hear from customers who've gone down this path and can share learnings and best practices.