B2B Marketing Automation Guide for Global Businesses
Implementing a marketing automation solution for a global business requires special considerations. Should the rollout be phased or is it best to use a big bang approach? Will it be managed by a centralized team or will each local marketing team have autonomy? If regional teams have autonomy, how can you ensure brand consistency and propagate best practices across the team? Join us as we help you navigate these complexities and chart a course to a successful global deployment.