Digital Marketing in the Age of Connected Patients
Digital Marketing in the Age of Connected Patients
It's estimated that nearly 75% of people in the U.S. seek healthcare information online and through social networks. Meanwhile, patients have an unprecedented desire to participate in all aspects of their healthcare, more channels to help them make the best choices, and ever-increasing expectations of their healthcare providers and insurers. More than ever, it is critical for marketers to lay the foundation for a connected experience before, during, and after care. Join us to learn how leading marketers throughout all phases of the patient lifecycle can leverage email, mobile, social, and the web to manage patient journeys and create healthier outcomes.
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