The Evolved Exec: Increasing Marketing ROI with Connected Customer Experiences
The Evolved Exec: Increasing Marketing ROI with Connected Customer Experiences
Marketing leaders today aren’t only concerned about digital marketing. Evolved leaders are now championing broader digital transformation initiatives for their companies — they have customer experience (CX) ownership, partner closely with the C-Suite across the organization, and dramatically reshape their organizations to become revenue centers. In this presentation, we'll walk you through how marketing and technology experts from Salesforce are helping some of today's greatest brands build cutting edge experiences, and create intelligent customer journeys.
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