Digital Relevance: AAA Carolinas Business & IT Align a Single View of a Customer
Digital Relevance: AAA Carolinas Business & IT Align a Single View of a Customer
As the regional club serving both North and South Carolina for more than 100 years, AAA Carolinas decided the organization needed to change to stay relevant for its members. They embarked on a transformation aimed at creating a broader, deeper, and more enriching experience for their members. Join us to learn how AAA Carolinas worked with Salesforce Architects on assessing their vision of a fully connected customer experience, designing an enterprise architecture blueprint to consolidate customer data across sales, service and marketing, and aligning on best governance practices to avoid technical debt.
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