Transforming Activism from Grassroots to Global

Transforming Activism from Grassroots to Global

Founded in 1892 by John Muir, Sierra Club's mission has been to protect the environment. With Salesforce, they've been able to expand beyond a grassroots effort to reach millions of activists and donors with targeted and timely communications. Join Sierra Club Chief Innovation Officer Chris Thomas and Salesforce Content Lead Christy Poulos as they discuss this transformation.
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