The Power of Data in Sales & Marketing Alignment
The Power of Data in Sales & Marketing Alignment
Research shows that companies with tight sales-marketing alignment have 38% higher win rates and generate 208% more revenue. Unfortunately, alignment is a challenge, as both teams have different goals and different expectations of each other -- which often has an adverse affect on revenue. Join us to learn how Veracode and Ellie Mae are using analytics to align its Sales & Marketing teams, fostering a more collaborative culture and ultimately achieving more wins
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