Geosocial Marketing: Elevate the Patient Experience Through Engagement
Geosocial Marketing: Elevate the Patient Experience Through Engagement
Join us as we share Cedars-Sinai's location-first marketing strategy to better listen to their patients, and unlock engagement opportunities that impact the patient experience where and when it matters most. In this age of consumerism, many healthcare organizations are unaware that patients are posting about their care experience on social every day within hospitals and clinics. In reality, people post to social media from hospitals as much as they do from hotels. We'll discuss how healthcare systems can use geosocial data to elevate patient experience in a HIPAA-compliant way and convert unknown consumers into patients.
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