Improve Engagement Rates By Optimizing Your Email Frequency
Improve Engagement Rates By Optimizing Your Email Frequency
Quantitative research shows over-emailing reduces engagement and revenue. Before you send another email, ensure your most frequently used digital channel is optimized for retention. We'll describe how to effectively personalize communications to maximize engagement, prevent unsubscribes that negatively impact revenue, find the optimal cadence for retention, and effectively measure performance.
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