Direct-to-Consumer: Building the Business Case
Direct-to-Consumer: Building the Business Case
In this session, we will explore a confluence of trends driving the direct-to-consumer (DTC) imperative. We'll present a quick-start guide for brands building a DTC business case. Finally, we’ll talk about the technology and platforms that give marketers a leg up in building and enabling their DTC strategy. John Stauffer, DEG’s Managing Director of Strategy, will share real-world case studies and common approaches to developing a best-in-class direct-to-consumer approach. After this session, you will be able to: Identify the top trends shaping the direct-to-consumer imperative Understand methods to quickly build a customized DTC business case Explore common lessons learned from a portfolio of case studies Understand the role of technology in deploying a DTC strategy
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