Turning App Dev Inside-Out: From Fields and Forms, to Intelligent Experience
Turning App Dev Inside-Out: From Fields and Forms, to Intelligent Experience
First-generation programming took a paper-based process, computerized it, and called it a product. First-generation mobility squeezed an on-screen form of fields down to handheld size and called it an app. The next generation of IT value creation designs from the experience outward, not from the hardware and the database upward: it combines omni-channel continuity, embedded intelligence, and intuitive knowledge discovery into a concierge level of personal service that used to be a luxury, but is now everyone's expectation. Join Salesforce Strategic Research VP Peter Coffee as he brings his latest findings (and maybe some forward-looking statements) on how to get it done.
Watch the latest videos from Salesforce.
A Single, 360 Shared View of Every Customer
Welcome to Salesforce Customer 360, One Integrated CRM Platform for uniting Marketing, Sales, Commerce, Service, and I.T. Departments.
Leading Through Change
Watch stories filled with thought leadership, inspiration, and insights from business leaders and our greater community.
The Inflection Point
Join our ten-part series to hear top CEOs share their stories with host Monica Langley.
Connections with Sarah Franklin
Meet today's most innovative marketers.
Driving Equity and Access Through Higher Education Admissions
Hear how Trailblazers in education are ensuring class is in session for all.
How Women Are Using Their Voices to Drive Change
Female leaders discuss challenging the status quo and forging a new path forward for everyone.