Supercharge your DMP with Second Party Data
Supercharge your DMP with Second Party Data
Learn the differences between first, second, and third-party data, and how the world's biggest enterprises are creating peer-to-peer data connections to drive business outcomes. Led by the Salesforce Data Studio team, this fast-moving discussion explains the value of how data governance enables differentiated data types, and how they can be used to drive better segmentation, activation, and insights.
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