Connecting Consumer Journeys Across Marketing, Sales, and Service
Connecting Consumer Journeys Across Marketing, Sales, and Service
Personalization begins with understanding a customer's tastes and preferences. Data about those preferences can live all over your organization and it's up to marketers to harness that data to create the most meaningful customer experiences. Learn how Planet Fitness leveraged the data in Sales Cloud to segment and personalize their message. Then used the Marketing Cloud to take those customers on a personalized journey.
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