The Perfect S'more: How Sales & Marketing Measure, Experiment, and Collaborate
The Perfect S'more: How Sales & Marketing Measure, Experiment, and Collaborate
True or False: Small and medium-sized customers can't use the same best practices as larger corporations? FALSE! Join Adrian Rosenkranz, Senior Director of SMB Marketing and Jonathan Hunt, Senior Vice President of Commercial Sales as they walk you through how customers of all sizes can leverage today's technology to develop and boost your sales by having Sales and Marketing work better together. Topics include: building AI into Sales and Marketing best practices, fostering an experimental culture across the business, and building an Accountability Performance Matrix to track progress over time.
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