Moving Beyond the MVP: Collaborating on a Sales Ready Product
Moving Beyond the MVP: Collaborating on a Sales Ready Product
The Minimal Viable Product (MVP) movement is growing as it’s empowering product teams to learn about product/market fit quickly. But, if you’re a sales and marketing leader who’s responsible for delivering results based on substantial customer success, the MVP likely isn’t helping you or your customers succeed. See how company-wide collaboration at Fiberlink (acquired by IBM) and Prezi on the creation of a “sales ready product” drove success in establishing market leadership.
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