Small Companies Can Succeed At Account-Based Marketing
Small Companies Can Succeed At Account-Based Marketing
Many small companies question the commitment and viability of account-based marketing for their sales and marketing strategy, but the advantages of ABM can give smaller companies the competitive advantage they need to compete with larger companies in the marketplace. Join us as five-time Salesforce and Pardot customer, with both large and small companies, Christine Olivas, offers valuable insight for small companies who might be financially hesitant to implement an ABM strategy. Christine will pull from her own experience and provide use-cases for marketers to leverage ABM tools (like Engagio and Terminus) on top of powerful database tools (like Salesforce and Pardot) to create more efficient processes for leaner sales and marketing teams.
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