How Salesforce uses Data Science to Guide Lightning Product Development
How Salesforce uses Data Science to Guide Lightning Product Development
How does Salesforce Engineering and Product Management utilize data-science to make informed decisions on which Lightning products and features to build? Once built, how does Salesforce help customers successfully switch to Lightning and get the most out of all the amazing new functionality? Answer: The Product Data Science team (PDS) team within Salesforce has developed a scalable framework called the “Growth Factory” to 1) deliver prescriptive insights to R&D teams so they can make data-informed product investment decisions, and 2) lead Marketing, Customer Success, Product, System Integrator, and Trailhead teams to help customers adopt Lightning. In this session, the PDS team will showcase the technology and processes that make it possible for Salesforce teams to consistently utilize data-science to build great products, and help customers adopt Lightning.
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