From 0 to 60: Eurostar Creates a Unified Customer Experience Company-Wide
From 0 to 60: Eurostar Creates a Unified Customer Experience Company-Wide
In an era where European high-speed railway carriers are striving for excellence, Eurostar is setting an ambitious goal for itself: to become the most loved travel experience in Europe. Moving from transport to travel, learn how Eurostar is transforming its organization by developing a customer-first philosophy and ecosystem. Hear how Eurostar has created a centralized view of its customers, using a combination of 3 Salesforce Products: Marketing Cloud, DMP, and Service Cloud to optimize its marketing and customer service strategies, and improve consumer engagement and traveler satisfaction.
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