When it comes to our health, many of us have a 'get sick, get fixed ' attitude. We seldom think about our relationships with health care providers --until the symptoms start to appear. Aurora Health Care believes there is a better way: Why not help our customers and communities remain healthy from the start? And when health care services are needed, why not make the patient experience simple and painless before, during and after care?
Join this session to hear directly from Aurora 's marketing leaders about their digital marketing strategy for 15 hospitals, 150 clinics and over one million patients. Discover how Aurora uses email for health and wellness journeys, and has achieved amazing app and web portal adoption results. From basic use cases to long-term patient journeys, you 'll get practical tips and fresh ideas for digital engagement.