Understanding and Exploiting Data in Marketing Cloud
Understanding and Exploiting Data in Marketing Cloud
In this session, we will explore data in Salesforce Marketing Cloud (MC). The session will be detailed in three parts - Defining Data, which will discuss what types of data is required for effective marketing, Putting Data to Work, which will discuss how to use the data for targeting and personalization of marketing content, and Navigating the Data, which will discuss how to bring data into and out of MC. We will wrap up the session with a conversation with Rocket Fuel on how they plan on putting data into action.
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