CRM, ERP, and MDM: An Enterprise Integration Strategy (A)
Integrating CRM, ERP, and MDM Systems can provide tremendous value to your business, from end-to-end visibility to forecasting and revenue pull through, to effectiveness of campaigns. When planning for an integration between two or more systems, you need to do your homework. You must spend the proper time planning for all aspects of the project, with a primary focus on quality vs. expediency and business prep vs. IT prep. Join us as we review what went well and lesson's learned from Pearson's CRM/ERP/MDM Integration project.