Building a Customer-Centric Marketing Organization
Building a Customer-Centric Marketing Organization
Building a customer-centric marketing organization is one of the key questions marketing leaders need to solve today. This fireside chat with Adidas, Wunderman and Salesforce will address issues such as “Who owns the end-to-end customer experience?”, “What are the critical functions required for modern marketing execution?”, “How does one transition from a siloed, legacy-based organization to a customer-centric one?”, and “What are some of the ways leaders are dealing with globally-distributed, multi-brand organizational structures?”.