Media: Staying Above Water in the Data Lake - Audience Engagement Strategies

Media: Staying Above Water in the Data Lake - Audience Engagement Strategies

As audiences of consumers and readers move to digital channels media, media and entertainment companies have a better ability to manage one-to-one relationships, providing a more personalized experience. The key to leveraging this paradigm is capturing better customer profile information to enhance the relationship with the end consumer, whether it is an entertainment venue or a consumer of information such as readers or viewers. Join us to hear how media leaders are leveraging the Customer Success Platform for Media and Entertainment to drive better consumer engagement.
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