It's all about Right channel, Right time. Where does your brand stand in the development of the integrated cross-channel journey? Depending on a consumer's preferences, their intent and their expectations, the best consumer experience can be an email, SMS, push, ad or website content. Learn how Ultra Music Festival's marketing has evolved and transformed the cross-channel journey to meet customer expectations. Learn about their challenges, their successes, how they did it, and what they're doing to take Ultra Music Festival to the next level of marketing: Intelligent Marketing.