Your Small Business Can Build a Data-driven Culture

Your Small Business Can Build a Data-driven Culture

Data is entrenched in everything we do - the sales and marketing touch points we have with customers, the interactions customers have with our products, and transactions that define our business. Although we try to capture this data the best we can in our business systems, we also need a data-driven culture within an organization that evangelizes a data-driven mindset. Join us to hear how two data all-stars from HotelTonight have created a data-driven culture that encourages team members to think hard about measuring their actions and their results.
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